Buyer intent
Emergency vs research vs referral
Emergency plumbing, best-dentist and law-firm consultations all reward different content, GBP setups and conversion paths. We tune each.
Industries we serve
Playbooks built for your industry.
A great SEO strategy for a plumber is a bad SEO strategy for a law firm. We build industry-specific playbooks - buyer intent, ranking factors, review dynamics and lead economics - for every category we serve.
Direct answer
Why do you build industry-specific SEO playbooks?
A great SEO strategy for a plumber is a bad SEO strategy for a law firm. Buyer intent, ranking factors, review dynamics, service scope and attribution all differ by category. Emergency plumbing wins on 24/7 GBP setup and call tracking. Personal injury wins on E-E-A-T signals and long-form authority content. HVAC bends on seasonality. We build the discipline the same way across categories, and the tactics category by category.
Reference: Local Search Ranking Factors 2024Reference: Google search quality guidelines
How industry changes the playbook
Same discipline. Very different tactics.
Review dynamics
Category-specific reputation platforms
Legal (Avvo, Justia), medical (Healthgrades, Zocdoc), home services (Google, Yelp, industry directories) - each category has platforms Google and AI weight differently.
Service scope
Location pages, service pages, schema
Structure and schema bend to the category. Multi-service home-services sites and single-practice law firms cannot share a template.
Attribution
Calls, booked jobs, intake, long-cycle deals
Home services run on calls. Legal and medical run on intake forms and booked consultations. B2B runs on multi-touch. Measurement adapts to the category.
Why industry matters
Same discipline. Very different tactics.
Buyer intent varies
Emergency plumbing and 'best dentist' searches don't reward the same content or GBP setup.
Review dynamics differ
Legal, medical and home services all have different platforms that Google and AI weight.
Service scope differs
Location page depth, service page structure and schema all bend to the category.
Attribution differs
Some categories run on calls; others on booked consultations or long-cycle intake - measurement adapts.
Featured industries
Playbooks live for these categories today.
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Get an industry-specific playbook.
Tell us your category and target service area. We will send back a playbook framework and the fastest fixes for your industry.
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