Answer engineering
Content structured for extraction, not just reading
Direct answers, definitions, comparison tables, TL;DRs and step formats that AI answer engines can lift verbatim - with source attribution back to your site.
AI search optimization
Be the answer in every AI assistant.
AI systems now sit between your buyers and the search results page. Winning classic Google is no longer enough - you also need to be the source those models trust, cite and recommend.
- Google AI Overviews visibility
- ChatGPT + SearchGPT citation coverage
- Gemini and Perplexity source coverage
- Entity + schema engineering for LLMs
Direct answer
What is AI search optimization?
AI search optimization (sometimes called Generative Engine Optimization or GEO) is the discipline of making your brand a preferred, cited answer inside AI-powered search experiences: Google AI Overviews, ChatGPT Search, Perplexity, Gemini, Claude and Copilot. It combines classic SEO, structured content, entity signals and off-site authority so the models trust and quote you.
Reference: Google AI Overviews launch notesReference: OpenAI ChatGPT Search docs
The AI search stack
Own the answer, not just the ranking.
Entity and knowledge graph
Teach the models who you are
Wikidata, Wikipedia, Google Knowledge Panel, LinkedIn, Crunchbase and industry directories aligned into a single, unambiguous entity signal.
Off-site authority
Citations from sources the models already trust
Reddit, Quora, YouTube, LinkedIn, industry publications and community forums - the places large language models weigh heavily as evidence.
Schema at scale
Structured data as a machine-readable resume
FAQ, HowTo, Article, Product, Organization and Speakable schema tuned for AI extraction, tested on real SERPs and generative interfaces.
AI visibility tracking
See where you show up across models
Prompt-based tracking across ChatGPT, Perplexity, Gemini and Google AI Overviews, so you know when a competitor is being cited instead of you.
Fast iteration
Weekly refresh cycles
AI results shift faster than blue links. We measure weekly, publish weekly and correct positioning inside models before your competitors notice.
What AI search actually rewards
Different surface. Same underlying signals - engineered harder.
Entity clarity
AI models don't scan pages - they retrieve entities. We engineer the entity graph they read.
Structured content
Schema, tables, lists and semantic HTML that RAG pipelines can parse and cite verbatim.
Answer-shaped content
Q&A pairs, definitions, comparisons and how-to structures that map directly to prompt patterns.
Citation footprint
Third-party mentions and links in the sources AI models were trained and grounded on.
Author + org authority
E-E-A-T signals - bylines, credentials, reviews - that models weight when picking who to cite.
AI answer monitoring
Track when and how your brand is being surfaced across ChatGPT, Gemini, Perplexity and Overviews.
Investment guidance
AI search optimization pricing
Priced by market competitiveness and how many answer engines you need to influence.
AI Visibility Sprint
$299
6-week engagement
Deep AI answer audit across ChatGPT, Perplexity, Gemini and AI Overviews, entity cleanup, schema deployment and a first wave of answer-first content.
Best for
Brands that want to test AI search before committing to a retainer.
Get a quoteAI Growth Retainer
$599
per month
Ongoing AI answer engineering, off-site citations, weekly prompt tracking and content refreshes tied to what the models are surfacing.
Best for
Category leaders defending share of voice in AI answers.
Get a quoteEnterprise AI
$999+
per month
Multi-product AI visibility, custom prompt cohorts, competitor tracking, PR and thought-leadership integration.
Best for
Enterprises whose product decisions are being made inside AI chats.
Get a quoteSpecialist programs
Where we go deep.
Start the conversation
See how AI search is answering questions about your brand.
We will run a live prompt sweep across ChatGPT, Perplexity, Gemini and Google AI Overviews and send you the raw findings.
Questions & Answers
Frequently asked questions
Is 'AI SEO' different from regular SEO?
It shares 70% of the signals - technical health, entity clarity, authority - and adds a distinct 30% around answer-shaped content, RAG-friendly structure and citation footprint. We run them as one program.
How do you measure success in AI search?
Share of AI answer - how often your brand is cited, mentioned or recommended for your target queries, across the top AI systems. We report it weekly.
Will this cannibalize our organic traffic?
No. AI systems and search engines are increasingly the same funnel. Winning both grows total qualified pipeline; losing AI while winning search is now a leaking-bucket problem.
Ready to be found across search, maps, and AI answers?
We will map every place your customers look for a business like yours, then show you exactly what it takes to own that visibility.