Case study
Roofer wins the hail damage market after a major storm
Sample: A DFW roofing company (illustrative)
Pre-built storm-response content and GBP posting cadence captured the majority of hail-damage searches within 48 hours.
61%
Query share
220
Inspections / wk
+310%
Adjuster referrals
$1.2M+
30-day revenue
Challenge
Where they were stuck
Storms hit and the biggest brands out-spend everyone on ads. Client needed to compete organically on storm intent.
Approach
What we did
Pre-published hail-damage landing pages per submarket, storm-response GBP posting protocol, insurance-adjuster content and reactive AI-answer optimization.
Outcome
What happened
Captured 61% of tracked hail-damage queries within 48h. 220 inspection bookings in the first week.
"The playbook was ready before the storm. That was the difference."
— GM (illustrative)
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