Case study

Emergency plumber: 78% share of emergency plumber near me clicks

Sample: A Houston emergency plumber (illustrative)

Grew from a 12% local pack click share to 78% across five Houston submarkets by owning the emergency-intent SERP.

12% → 78%

Local pack share

+240%

Emergency calls

-71%

Cost per call

+412

5-star reviews

Challenge

Where they were stuck

A giant well-funded competitor was buying all the ads. Client needed to win organic and the local pack or accept flat volume.

Approach

Emergency-intent GBP posting cadence, sub-market emergency pages, dispatch-schema markup and a review sprint aligned to weekend service calls.

Outcome

Local pack share hit 78% of tracked queries in 5 months. Emergency call volume up 3.4x. Cost per emergency booking dropped 71%.

"We stopped buying nights and weekends on Google Ads. Organic covers it now."
— Owner (illustrative)

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