AISEO US
Case study

Family law firm: $412k pipeline from organic in 9 months

Sample: An Atlanta family law firm (illustrative)

Zero-click authority content plus a rebuilt local pack strategy generated $412k in signed matter pipeline from organic alone.

$412k
Organic pipeline
12
Local packs
6/10 prompts
AI citations
-64%
Cost per signed matter
Challenge

Where they were stuck

Highly competitive Atlanta family law market. Firm ranked outside top 20 on money terms and had no presence in AI answers.

Approach

What we did

Rebuilt Attorney bio schema, launched a 60-article authority hub, engineered GBP for Sandy Springs / Buckhead / Decatur sub-packs, and structured every page for AI citation.

Outcome

What happened

Ranked page 1 for 41 primary terms, 12 local pack placements across submarkets, cited by ChatGPT for 6 of 10 tracked prompts.

"Cases are coming in from people who literally typed our name into ChatGPT. That did not exist before."

Managing Partner (illustrative)
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